The album was noteworthy for Arista's extensive use of digital marketing, which was in its infancy at the time. The two-CD set came with a DVD featuring 23 videos, including interviews with Houston and Davis, behind-the-scenes footage of the photo shoot for the album's cover, and a clip of Houston's 1983 TV debut on The Merv Griffin Show. Ken Levy, Senior Vice President of Creative Services for Arista's parent company BMG Entertainment, told Billboard Magazine about the DVD's interactive features: "We think we have the first DVD where the artist comes out and talks to you."[26] As a result of these innovations, the album's DVD was one of the "best-selling full-length DVD titles" in the music business in 2000.[27] Whitney: The Greatest Hits also participated in Project Zeus, a Singapore-based initiative that launched one of the first pilots in secure digital music downloads.[28] Finding a viable business model in digital music was an urgent priority for the industry given the rise of peer-to-peer networks such as Napster, which enabled fans to share music files for free.
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